Instagram in the physical world

Instagram users in search of 'grammable content are mobbing restaurants, public lands and private neighborhoods in pursuit of the perfect image.

One article reported: “A California woman fell to her death at Pictured Rocks National Lakeshore in Michigan while trying to take a selfie.”Another woman “was gored by a bison while attempting to get a selfie with the animal.”

New storefronts, restaurants and art museums are becoming a marketing tool and are optimized for the image. Walking into such places feel like walking into an app.

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