Why repetition reinforces a belief - Deepstash

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Why repetition reinforces a belief

The typical explanation is that our brains take shortcuts to save energy:

  • Statements presented in as easy-to-read color are judged as more likely to be true.
  • Aphorisms that rhyme (like “what sobriety conceals, alcohol reveals") seem more accurate than non-rhyming versions.

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    People that spread propaganda rely on repetition to change the beliefs and values of other people.

    Fake news includes:

    Information we consume is like the food we eat. If it's junk, our thinking will show that.

    It has four distinct features:

    The trickle of information pollution, like air pollution, builds up over time. The more we are exposed to it, the more likely we are to pick up false beliefs that are hard to get rid of.

    It's our tendency to believe false information to be correct after repeated exposure to it.

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