The Illusory Truth Effect - Deepstash
The Illusory Truth Effect

The Illusory Truth Effect

Curated from: fs.blog

Ideas, facts & insights covering these topics:

8 ideas

·

3.63K reads

29

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

The illusory truth effect

The illusory truth effect

It's our tendency to believe false information to be correct after repeated exposure to it.

The illusory truth effect is the reason why advertising and propaganda works.

206

791 reads

Why repetition reinforces a belief

The typical explanation is that our brains take shortcuts to save energy:

  • Statements presented in as easy-to-read color are judged as more likely to be true.
  • Aphorisms that rhyme (like “what sobriety conceals, alcohol reveals") seem more accurate than non-rhyming versions.

    190

    521 reads

    Carl Sagan

    “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to acknowledge, even to ourselves, that we’ve been taken. ”

    CARL SAGAN

    215

    469 reads

    Fake news

    Fake news includes:

    • Misrepresented information
    • News items are taken out of context
    • Failing to check facts or do background research
    • Using claims from unreliable sources at face value
    • Parodies

    There is so much skewed news, that we have a difficult time trying to figure out what to pay attention to and what to disregard. We also sometimes lack the expertise to assess accuracy.

    166

    440 reads

    Information pollution is harmful

    The trickle of information pollution, like air pollution, builds up over time. The more we are exposed to it, the more likely we are to pick up false beliefs that are hard to get rid of.

    154

    373 reads

    Propaganda

    People that spread propaganda rely on repetition to change the beliefs and values of other people.

    Propaganda can be used to improve public health or boost patriotism. But it can also be used to undermine political processes.

    143

    326 reads

    The "firehose of propaganda" model

    It has four distinct features:

    • It is high-volume and multi-channel
    • Rapid, continuous and repetitive
    • It makes no commitment to objective reality
    • It makes no commitment to consistency

    Firehouse propaganda can include internet users who are paid to repeatedly post in forums and comment sections on social media disputing legitimate information and spreading misinformation. It pushes us towards feelings like paranoia, mistrust, and suspicion.

    160

    316 reads

    Overcome the illusory truth effect

    Information we consume is like the food we eat. If it's junk, our thinking will show that.

    • Quit the news as a way of entertainment. If you want to inform yourself of something, learn from trustworthy sources.
    • Engage with timeless wisdom that will improve your life.
    • Stick to reliable, well-known information sources.
    • Research unfamiliar sources before trusting them.
    • Be aware of sites that are funded entirely by advertising.
    • Don't rely on news in social media posts without sources.
    • Pay attention when news items are emotionally charged, as it may be a sign of manipulation.

      187

      399 reads

      IDEAS CURATED BY

      george_ii

      Never give up. Always find a reason to keep trying.

      George I.'s ideas are part of this journey:

      Hiring the Best in Class

      Learn more about problemsolving with this collection

      Conducting effective interviews

      Identifying the right candidates for the job

      Creating a positive candidate experience

      Related collections

      Read & Learn

      20x Faster

      without
      deepstash

      with
      deepstash

      with

      deepstash

      Personalized microlearning

      100+ Learning Journeys

      Access to 200,000+ ideas

      Access to the mobile app

      Unlimited idea saving

      Unlimited history

      Unlimited listening to ideas

      Downloading & offline access

      Supercharge your mind with one idea per day

      Enter your email and spend 1 minute every day to learn something new.

      Email

      I agree to receive email updates