The "firehose of propaganda" model

It has four distinct features:

  • It is high-volume and multi-channel
  • Rapid, continuous and repetitive
  • It makes no commitment to objective reality
  • It makes no commitment to consistency

Firehouse propaganda can include internet users who are paid to repeatedly post in forums and comment sections on social media disputing legitimate information and spreading misinformation. It pushes us towards feelings like paranoia, mistrust, and suspicion.

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