Ultra-processed foods like white bread, cereal, chips, and wafers are remarkably common, convenient, affordable, extremely profitable for the makers, come in strong flavors and are aggressively marketed.
These 'ultra-processed' foods are low on essential nutrients while being high in sugar, salt and oils. The base ingredients which are used to 'engineer' these foods (cheap vegetable oils, sugar, flour) are already refined.
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Dr. Carlos Monteiro published a list of four different categories of food, according to how it is processed. This list, known as the Nova System, became a well-known guideline towards eating healthier:
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