Out of novelty and boredom, we started being part of 'imaginary' groups just because it is cool to do so. There are groups in social media, or in clubs/bars, in which people join due to desire to be accepted.
If we have our friends, family, a career and a few hobbies, we don't need to attach our identity to a group.
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We tend to imitate the habits of three social groups: the close (family and friends), the many (the tribe), and the powerful (those with status and prestige).
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