Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
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There need to be things that inspire you, that make you glad to wake up in the morning and be part of humanity.
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Managing by outcome is only as good as the defined outcome. There are 3 types, starting from the general to the actionable:
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...
A Product is a tangible form of value. To run a Product-oriented business, you must:
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