Promotion: making people aware of the product and enticing them to buy
- To do this, businesses need to figure out when and how to appeal to potential customers.
- They also need to know what type of promotion or incentive will work best to get people to buy their product.
- To create a successful advertising campaign, businesses need to understand their customers.
- They need to know where they go, what they do, what they read, and who influences them.
- It is also important for businesses to be aware of their competitors' campaigns and to try to improve upon them.
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The marketing mix is a combination of elements that influence a company's marketing strategy. It includes aspects such as product, price, place, promotion, and people. The marketing mix is also known as the 4Ps.
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Learn more about strategy with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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