Going at the roots of what makes the difference in the business game, Simon Sinek capture the essence of how to build sustainable business by playing the infinite game.
If a rocket that was headed for the stars crashed, for example, we figured out what was wrong and tried again... and again... And even after we succeeded, we kept going. We did these things not because of the promise of an end-of-year bonus; we did these things because we felt we were contributing to something bigger than ourselves, something with value that would last well beyond our own lifetimes.
SIMON SINEK
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Change mindset from finite to infinite.
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