Competitive Analysis does not give us the user perspective.
TOKOPEDIA START ELEVATE
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These are notes and ideas I gathered during the product design conference by Tokopedia, Humanizing Design at Scale. It's not self-explanatory that much, and I'm sorry for that. You could just reach me out to ask anything.
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Click here, click there
Tutorials of products where you have to click or tap certain areas to advance are quite innefective. The game may be advancing but the user does not learn anything.
A better approach is to give users challanges. Teach some systems but let the user fill in the gaps. These small achivements ...
We Are Not On The Spotlight
Childhood instincts are not outgrown so much as they are overcome by more careful and reflective thinking.
As we grow up we learn nuances of a situation. Even in small groups, the social spotlight does not shine on us nearly as brightly as we think.
Becoming aware of the power of y...
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