It’s okay to exclude people
- You can’t please everyone, so proudly exclude people.
- Proudly say what you're not. It's a big world. You can loudly leave out 99 percent of it.
- You should care about your customers more than you care about yourself!
- That's the Tao of business: Care about your customers more than about yourself, and you'll do well.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
Derek Sivers best known for creating CD Baby, the most popular music site for independent artists, He chronicles his “accidental” success and failures into this concise and inspiring book on how to create a multi-million dollar company by following your passion…..
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