Presenting: Pulling People In - Deepstash

Presenting: Pulling People In

Presenting is a fact of business life. And when we step up into leadership, Aristotle’s central theme of persuasion becomes even more important if we are to engage others and bring them on board with what we want to achieve. Understanding the power of ethos, pathos and logos, and how they can be used in combination, can help us craft presentations that make the connection we need and create the shared understanding that drives communication.

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xarikleia

“An idea is something that won’t work unless you do.” - Thomas A. Edison

On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.

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Aristotle’s 3 Modes Of Persuasion

Aristotle’s three “modes of persuasion, furnished by the spoken word” – ethos, pathos and logos  – offer a practical framework that can set us on the path to presenting success.  

  • Ethos depends on the personal character of the speaker – what we bring th...

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