Aristotle’s 3 Modes Of Persuasion
Aristotle’s three “modes of persuasion, furnished by the spoken word” – ethos, pathos and logos – offer a practical framework that can set us on the path to presenting success.
- Ethos depends on the personal character of the speaker – what we bring through our personality, experience and credentials.
- Pathos is about putting the audience into a certain frame of mind – how we can make an emotional connection with them.
- Logos is based on the proof, or apparent proof, provided “by the words of the speech itself” – what we want to say and how we’ll structure and present it; our reasoning.
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On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.
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