The Right Representation

Normally, studies conducted to understand human behavior have participants representing the wider human population, which may be true in a certain geography but isn't accurate when we take into account other cultures and demographics.

More than 90% of the participants in psychological studies originate from countries that are Western, Educated, Industrialized, Rich and Democratic (W.E.I.R.D) which is neither a random sample nor a real representation of the human population.