2. Occupation

I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.

Sunshine content shines a light on other people. Maybe that’s an appreciation post. Maybe you’re simply telling your followers what you’re grateful for.

Science content is a look behind the scenes. How do you get it all done? How does your successful company stay running?

Sales content is generally a call to action (CTA) for your audience members. Running a cool promotion? Let your followers know.

123 reads

MORE IDEAS ON THIS

3. Recreation

Posting about your hobbies and the ways you de-stress is another way to attract followers.

Love to run? Share some shots of the trail.
Are you a history buff? Post about the most recent book you’re reading.

These posts allow members of your network to relate to y...

89 reads

Nobody wants to see a personal profile that’s just a company billboard—not you, not me, and not your stakeholders. A business-only social media presence will feel inauthentic to everyone involved. Show people you’re a real human.

If you have hang-ups creating content, ther...

159 reads

Different Platforms, Different Voices

Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds...

264 reads

4. Thoughts

In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.

As you’re cranking through the day, don’t be afraid to share your...

128 reads