2. Occupation

I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.

Sunshine content shines a light on other people. Maybe that’s an appreciation post. Maybe you’re simply telling your followers what you’re grateful for.

Science content is a look behind the scenes. How do you get it all done? How does your successful company stay running?

Sales content is generally a call to action (CTA) for your audience members. Running a cool promotion? Let your followers know.