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Nobody wants to see a personal profile that’s just a company billboard—not you, not me, and not your stakeholders. A business-only social media presence will feel inauthentic to everyone involved. Show people you’re a real human.
If you have hang-ups creating content, there’s an easy solution: Don’t try too hard. Capture what’s real. This requires a level of vulnerability.
Just make sure you have boundaries in place.
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MORE IDEAS ON THIS
Posting about your hobbies and the ways you de-stress is another way to attract followers.
These posts allow members of your network to relate to y...
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89 reads
Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds...
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I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.
Sunshine content shines a light on other people. Maybe that’s an appreciation post. Ma...
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In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.
As you’re cranking through the day, don’t be afraid to share your...
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Still not sure what kind of content is right for your personal brand?
Start by building a “fort” of topics:
Align ...
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So I guess that social media thing is more than just a fad, huh?
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The most productive one-on-ones have some kind of structure, which requires you to do some prep beforehand. Basically, don’t just show up and chat—you’ll lose precious time in rambling conversations.
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