Evaluating criteria

The 'back shop' doesn't mean a room behind your workplace to take refuge. It is not a type of selfish, introverted withdrawal from family life, but the need to protect yourself from the pain that would come if you lost that family. It is a place to mend a broken heart, not by avoiding future pain, but by coming into a different relationship with it.

The promise of getting away from it all is a fool's errand since, wherever you go, you take yourself with you.

To be with yourself is a chance for a great companionship. Your soul has the means to attack and to defend, the means to receive and to give. The quality of your inner conversation will determine the quality of life.

Just find five minutes and start doing your work, with complete concentration. Write for five minutes with seriousness and focus. You would need to tell yourself that if you don't write for five minutes and wait for the ideal three hours of free time, along with coffee, you may never get any writing done.

It may be painful to come out of these creative five minutes and get back to regular work, so set your expectations right from the beginning: Five minutes is all you have got.

Rather than be opinionated, we should strive to be informed.

We should know the other side’s argument better than they know theirs. Instead of attacking a straw man, aim to knock down the strongest version of an argument you disagree with.

“I never allow myself to have an opinion on anything that I don’t know the other side’s argument better than they do.”

Setting up and sticking to it is one of the best ways to perfect your writing. 

Do it in the morning for best results, and break it up into small increments to avoid anxiety. Don't write during unscheduled times, either (though jotting down notes is okay—inspiration can strike at the strangest of times). 

Proofreading is an important part of writing, and despite some folks having a knack for good grammar, none of us is perfect. 

Be sure to take advantage of some of the great word tools out there. Not only will they keep you writing correctly, but they're likely to keep you learning new words and idioms to freshen up your writing.

Confusing models with reality is a cardinal sin of clear thinking. 

If you believe too strongly in your models of the world, you can start to ignore evidence that your model is wrong.

The basic idea is that when you reward people for a particular measure — clicks, dollars, likes, etc. — people will find a way to “game” the system.

For example: If journalism is fueled by clicks, journalists are going to write sensationalist clickbait.

This incredible novel teaches us one important lesson worth being remembered throughout our lives: be curious. You must be curious and open to change, as only in this way you can succeed to grow.

One of the best novels of all time, 'Pride and Prejudice' has a great lesson to teach us all: learn from your mistakes. Just as the characters admit their mistakes and act accordingly, one should always consider the things done wrongly and try to correct them before it is too late.

Professional writers rarely write for more than five or so hours a day because writing is mentally exhausting. This means you can get a lot done in a short amount of time.

You might not have five hours to write, but almost everyone has fifteen minutes. To keep yourself focused as you write, consider writing with a timer.

Many use email as a to-do list, which leaves them reacting to life instead of living it according to goals.

It’s difficult to write when you’re checking email every five minutes. Don’t check emails during your daily writing time.

• Results come when you work at your craft consistently every day.
• It’s good to write first thing in the morning, as you are more creative upon waking.
• If you have a job, your writing should take place outside your work time. 
• Choose a “writing spot” and keep it consistent.

Don’t overwhelm yourself by trying to follow advanced techniques early on. There is endless advice on writing, but in the beginning, all that matters is getting words onto the page every day.

Set small, easy to accomplish goals and build upon it. Focus not on the end result, but on the process. 

1. Failure of Tactics - the HOW mistakes: failure to execute on a good plan and a clear vision.
2. Failure of Strategy - the WHAT mistakes: when you follow a strategy that fails to deliver the results you want.
3. Failure of Vision - the WHY mistakes: failing to understand why you do the things you do.

1. Record your process.
2. Measure your outcomes.
3. Review and adjust your tactics.