Ví dụ về Tôn vinh văn hóa

• Pepsi-Cola was first sold in the 1890s as ‘Brad’s Drink’, promoted as a digestive aid. Even the name was similar to Pepsin, a digestive enzyme. The drink was heavily processed and didn’t even contain pepsin or kola nuts.
• Coca-Cola was flav...

Whether you are an entrepreneur, a doctor, a lawyer, a young professional, a college student, or you are sitting at home in your sweatpants dreaming of getting that perfect job, you are a brand. Give me a second to illustrate my point.

I know that, normally, when people hear the word brand ...

An unfair competitor uses dishonest tactics in order to succeed, althought these tactics are quick and easy, employing such strategies will only end up crushing you.

Let's take a look at three companies who did not use underhanded dirty tactics to win:

1. Netflix by...