2. Create a Sales Funnel - Deepstash
2. Create a Sales Funnel

2. Create a Sales Funnel

Any way you look at it, businesses can’t grow unless they have the financial means to do it. And that means most strategies that improve a business’s bottom line are pro-growth strategies. But it doesn’t mean that every effort at improving bottom-line performance qualifies as a strategy to create the conditions for continuous growth. For example, it’s possible to improve the bottom line by cutting staff—but that’s contraction, not growth.

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hatimbootwala

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Famed American writer, William S. Burroughs, once observed that “When you stop growing, you start dying.” And for businesses, it’s hard to think of a more apt description of their lifecycle. After all, in industries that have any competition whatsoever, businesses must be constantly growing to avoid being overtaken by others.

The idea is part of this collection:

Hiring the Best in Class

Learn more about entrepreneurship with this collection

Conducting effective interviews

Identifying the right candidates for the job

Creating a positive candidate experience

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