2. Create a Sales Funnel

Any way you look at it, businesses can’t grow unless they have the financial means to do it. And that means most strategies that improve a business’s bottom line are pro-growth strategies. But it doesn’t mean that every effort at improving bottom-line performance qualifies as a strategy to create the conditions for continuous growth. For example, it’s possible to improve the bottom line by cutting staff—but that’s contraction, not growth.