A base material must be chosen at some point early in the design phase of developing in-store marketing. The great majority of printed point-of-purchase graphics and retail signage are produced on either plastic or paper-based materials. Customers in need of printing services might benefit greatly from using plastic as the basic material.
Compared to any paper-based product, plastic printing has a far longer life expectancy. Many plastics are designed to withstand the abuse that retail applications bring.
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