Topics over Keywords - Deepstash

Topics over Keywords

In the past an SEO page was created to target specific keywords. Those don't rank as well. Think of your pages in terms of topics, covering a wide range of keywords. 

A good topic page should rank for 250-2,000 keywords. 

Ex 1: It's better to have a "best cameras" page than 1000 for "best digital camera", "best budget camera", "camera reviews best of"

Ex 2: Masterclass made a comprehensive page for lettuce that ranked for 250 lettuce-related keywords. It beat the FoodNetwork.

The way to find the cluster keywords is by looking at the current winners. Consider traffic volume and topic conversion.

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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