Motivational #1

Millions of Americans are enrolled in loyalty or reward programs in hotels, supermarkets, drugstores and restaurants, and there are two major challenges:

• As the outlets with loyalty programs tend to reward only the customers who are already loyal, the participation percentage is on ...

As we mentioned before, building a massive asset is important. A loyal audience is an asset that you can develop by building great relationships through your channel. Everything you build will bring more benefits by having a loyal audience. Loyal audience members often come from your initial audi...

• The main idea of this technique is to help find the other person's motivation to change instead of forcing your perspective down their throats.
• The pioneers of motivational interviewing are William Miller and Stephen Rollnick. However, they advised that one should...