Implement a structured, continual discovery process to develop new products that achieve your goals. This strategy will:<ul><li>Eliminate clashes between stockholders’ needs and customers’ needs by creating value for both.</li><li>Foster a shared understanding among the members of your product team about how to reach desired results.</li><li>Teach team members how to use a continuous development mind-set in product testing.</li><li>Support better decision making.</li><li>Boost team members’ confidence that they know what to do if things go wrong.</li></ul>

Follow the “continuous discovery” process to structure the way you make decisions, implement research and create strong product 

When meeting with stakeholders:<ol><li>State your desired outcome or goal.</li><li>Explain your interview process, guiding questions and the top customer opportunities you uncovered.</li><li>Show how and why you prioritized each decision.</li><li>Create empathy and understanding for the customer by sharing interview snapshots.</li><li>Show your solutions, and ask the stakeholders for their ideas.</li><li>Share your test results, and consider any feedback.</li></ol>

Collaborate with stakeholders as you cycle through the discovery process.

As a team, draw a shared experience map in five steps:<ol><li>Turn each individual experience map into a collection of events and the sequential links that connect them.</li><li>Create a new map that encompasses all the group’s actions or events.</li><li>Combine similar events.</li><li>Redraw the links among events to capture any disruption in the flow of the experience, so that you support longer viewing spans. A disruption occurs, for example, when people can’t easily find the show they want.</li><li>Incorporate what the customer might be thinking, feeling or doing at each step.</li></ol>

Map out your customer experience to discern potential solutions.

“It starts with defining a clear outcome – one that sets the scope for discovery.”

Set a clear goal to guide your product team through discovery.

To create branches that connect the remaining opportunities:<ol><li>Group similar customer needs together on one level.</li><li>Look for the larger underlying need that encompasses this group of similar ones, and place that larger need above its cluster.</li><li>Seek similarities among the larger opportunities, and cluster those.</li><li>Repeat these steps until you identify a few top opportunities from which all the others descend.</li></ol>

To craft solutions, prioritize customers’ needs, issues and desires.

<ol><li>Compare sets of similar customer needs by asking how many customers each one affects, and how often it affects them.</li><li>Consider how each opportunity positions you against your competitors.</li><li>Consider whether addressing the problem supports your vision, mission or strategic objective.</li><li>Focus on opportunities that lead to the greatest customer satisfaction.</li><li>Pick an opportunity.</li></ol>

Prioritize which opportunity to solve:

When you evaluate your three chosen solutions, ask what assertions underlie them that must be either true or false for your solution to work. Look for five types of assumptions:<ol><li>Desirability – Will your customers want to use your solution and gain value from it?</li><li>Viability – Does your solution create value for your business?</li><li>Feasibility – Is your solution technically workable?</li><li>Usability – Will customers understand how to employ your solution?</li><li>Ethical – Does your solution create any potentially harmful impact?</li></ol>

Identify hidden assumptions that support or kill your solutions.

Start with small-scale tests that follow three rules:<ol><li>Include a variety of people, but as few as possible. For example, survey 10 people from 10 different states.</li><li>Use product prototypes, one-question surveys or data mining you can complete in a day or two.</li><li>Simulate an experience that lets test participants behave realistically in accordance with your assumption. For example, to forestall vague responses, write surveys with short questions that require a yes or no answer.</li></ol>

Test your assumptions to minimize risk and make sure you’re on track. 

<ul><li class="ql-align-justify">Follow the “continuous discovery” process to structure the way you make decisions, implement research and create strong product testing.</li><li class="ql-align-justify">Set a clear goal to guide your product team through discovery.</li><li class="ql-align-justify">Map out your customer experience to discern potential solutions.</li><li class="ql-align-justify">To craft solutions, prioritize customers’ needs, issues and desires.</li><li class="ql-align-justify">Identify hidden assumptions that support or kill your solutions.</li><li class="ql-align-justify">Test your assumptions to minimize risk and make sure you’re on track. </li><li class="ql-align-justify">Collaborate with stakeholders as you cycle through the discovery process.</li></ul>

Continuous Discovery Habits

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

habits

Habits

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

Teresa Torres is an accomplished writer whose work has resonated with readers around the world. Teresa Torres has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Teresa Torres's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.