Word Count

Settle on a readability level

• People read at different levels. When writing, you need to know your reader well.
• Focus on your reader persona profiles and tailor your content to their needs.

Avoid giant paragraphs and long sentences

• Keep yourself organized to eliminate unnecessary and preventable stress. 
• Turn off the TV and listen to music.
• Make time everyday, even if it’s just 15 minutes, for relaxation and reflection. 
• Get plenty of sleep.
• Allow at least 30 minutes of quiet relaxing ac...

Marketing effects take place over an extended period of time.

Marketing moves often show the same phenomenon: Long-term effects are often the direct opposite of short-term ones.

In the short term, a sale increases business, but in the long term, sales educate custom...