Blackberry - Deepstash
Blackberry

Blackberry

Exploitation: A company chooses to take a product improve its quality, exponentially better & better, but to the end it fails due to surging market requirements.

Exploration: A company apart from a prev product focuses on other new systems & technology, which helps them pace with the market.

Blackberry choosed Exploitation over Exploration & this is were their market share fell by 72% & the brand went missing.

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