Know your target audience

Spend some time researching the needs, interests, and preferences of your ideal client. Then brainstorm ways to help them.

Think about your ideal customer. What’s their lifestyle like? What else do they like to do? And most importantly, based on who your ideal client is, what value c...

Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.

Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and...

Who they are, what they want, what motivates them. Only then can you tailor your messages appropriately. 

You also need to be prepared for the fact that your audience is changing and evolving. Don’t assume that the communication strategies that worked well two years ago will still ha...