Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.
Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and need to hear?
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When speaking to an audience, making things simple involves not saying what you want to say, but what the audience wants to hear.
A simple message thoughtfully repeated, anchors itself inside the mind of the audience and becomes their main takeaway.
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