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Know your audience

Know your audience

Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.

Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and need to hear?

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Use visual tools (such as slides or a video) as an aid. Incorporate research and tell stories.
Use anecdotes as an effective way to connect with your audience.

Have a run-through in the space you'll be speaking at if possible and test the tech system for possible problems.

Determine your main points and outline them.

Authenticity—sounding like yourself and using everyday language—is key to getting your message across to an audience,

"I imagine that I'm going to present to my grandmother, who had a fifth-grade education." Barry Schwartz, PhD

Talking until the last minute is a common mistake many speakers make.

Talk to persuade, not just to inform.

Using different media in your talk makes it more dynamic and compelling. It creates energy and vibrancy.

Use humor, an engaging video or other media to present various aspects of topics that needs deeper exploration.

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