Understanding the Market

Digital scarcity can be seen as a supply and demand phenomenon. The NFT technology gives you the supply, not the demand.

NFTs impose scarcity on something that doesn't naturally have scarcity. The free aspect of the internet means anything you make has zero reproducing value. The NFT tech...

A company's market value is a good indication of how investors perceive a business.

Market value is determined by the valuations or multiples accorded by investors to companies, including price-to-sales, price-to-earnings, enterprise value-to-EBITDA, etc. The higher the valuations, the big...

Marketers put a lot of emphasis on market segments, dicing up the populace and finding the percentage that will need or want the product. But if you get the process wrong, you can end up without any actual customers. 

To accurately segment the market, don’t focus so much on the attr...