Use paid advertising to target potential subscribers and drive traffic to your opt-in form.
Be sure to include a clear and compelling offer in your ad copy.
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When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
GOAL
Capitalize on the interests people have already shown.
STRATEGIES
Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...
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