We get paralyzed in thinking and rethinking things, but when we put ourselves into action the strategy becomes clear.
Get moving.

A Task Clear The Mind

Fear of failure will never be our undoing as a company. 
It's not that we believed we wouldn't fail; in fact, we were sure it would happen. But we had faith that it would happen quickly, we would learn from it, and we would get better.

Tolerate And Learn From Failure

Supply and demand is usually the main issue in a business.
"If it's hard enough to invent, manufacture and market a product, the logistics, mechanics and hydraulics of getting it to the people who want it when they want it is what makes companies die."

Supply And Demand

"I redefined the idea of winning, took it beyond my original definition of not losing, of staying alive."
(Winning)...was about creating, contributing, and we dared to say it out loud.

Look Your Life As A Game

Phil asked himself 5 questions every time he was at a crossroads:
<ul>
<li>What do I know about the situation?</li>
<li>What does the future hold?</li>
<li>What is the first step I should take?</li>
<li>What's the next one?</li>
</ul>
Ask yourself the right questions.

Framework To Take Action

"When you make something, when you improve it, when you offer it, when you bring a new thing or a new service to a stranger's life and make them happier, healthier, safer or better off, and if you do it with care and intelligence..."

What Is To Be An Entrepreneur?

"Business is growth. Either you grow or you die".
This applies not only to your business, but also to your personal life.
It is better to be constant moving forward, than to make big leaps once.

Business growth

"Don't tell people how to do things, tell them what to do and let them surprise you with their results."
In the story, Phil is not the only protagonist. He knew how to find capable people and trusted that they would do better than him... And they did.

Delegate To Climb

Sometimes, we take for granted that things are as they are and can no longer change.
However, if we double-click, we see that everything around us started from an idea.

"The world has been forged on the basis of crazy ideas."

The philosophy builds the brand, not the product itself.
Footwear is a way to connect with humanity - and what better way to do that than by perfecting the hinge that connects each individual to the surface of the world?*"
This belief is what allowed Nike to be what it is today.

Brand Purpose

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

business

Business

books

Books

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. He is the co-founder and current chairman emeritus of Nike, Inc., and previously served as chairman and CEO of the company.

Brand Purpose

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