Proustian effect or ‘Proustian moment’
Proust nails the phenomenon of “involuntary memory”. This is the way that a sensory experience can suddenly bring back a hidden recollection.
This is now seen as a key insight into the way the senses work – particularly in scent and olfaction.
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"An exquisite pleasure had invaded my senses, something isolated, detached, with no suggestion of its origin.” What makes the Proustian effect so important?
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