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Proustian effect or ‘Proustian moment’
Proust nails the phenomenon of “involuntary memory”. This is the way that a sensory experience can suddenly bring back a hidden recollection.
This is now seen as a key insight into the way the senses work – particularly in scent and olfaction.
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Olfactory memories
Olfactory memories tend to come from earlier in life than other means. And as Proust found, they are deep and complex. Hard to identify and harder to put into words, but intensely powerful.
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Smell - the most ‘buried’ of all the senses
It bypasses the thalamus, which relays the sensory information, and works directly on the hippocampus and amygdala. These parts of the brain deal with emotional memory.
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"An exquisite pleasure had invaded my senses, something isolated, detached, with no suggestion of its origin.” What makes the Proustian effect so important?
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Flying Changes our Mind and Body
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Memory And The Brain
Memory is the brain’s way of integrating sensory-motor information into a symbolic representation that allows prediction of future occurrences. To better memorize it’s important to engage with the material in a way that complements how the brain performs this task.
The brain evolved ...
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