The Proustian Effect - Deepstash
The Proustian Effect

The Proustian Effect


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Proustian effect or ‘Proustian moment’

Proustian effect or ‘Proustian moment’

Proust nails the phenomenon of “involuntary memory”. This is the way that a sensory experience can suddenly bring back a hidden recollection.

This is now seen as a key insight into the way the senses work – particularly in scent and olfaction. 


305 reads

Smell - the most ‘buried’ of all the senses

Smell - the most ‘buried’ of all the senses

It bypasses the thalamus, which relays the sensory information, and works directly on the hippocampus and amygdala. These parts of the brain deal with emotional memory.


255 reads

Olfactory memories

Olfactory memories

Olfactory memories tend to come from earlier in life than other means. And as Proust found, they are deep and complex. Hard to identify and harder to put into words, but intensely powerful.


222 reads



Wife. Smart wife. Smarter daughter


"An exquisite pleasure had invaded my senses, something isolated, detached, with no suggestion of its origin.” What makes the Proustian effect so important?

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