What's is neuromarketing?
Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...
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Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
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Measuring synchronized brain responses
Synchronized brain responses among music listeners have been measured by functional magnetic resonance imaging (fMRI) in some studies, while other researchers have examined the coordinated actions of performers by tracking the electrical activities of their brain using electroencephalography.
Functional Magnetic Resonance Imaging (fMRI) And How It Works
The fMRI employs a magnetic field to collect information about the body. It is one of the most prominent methods in neuroscience for studying the structure of the brain, including differences in the structural characteristics of different people's brains.
It works with a s...
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