Neuromarketing: Hacking Into Consumers' Minds - Deepstash
The Psychology of Money

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The Psychology of Money

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What's is neuromarketing?

What's is neuromarketing?

Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

46

617 reads

The effect of Sound/Color couple

The effect of Sound/Color couple

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.

  • Music with powerful bass makes people attend to dark object
  • Music with high frequencies shift attention to light-color object

51

568 reads

The effect of the direction of model's face

The effect of the direction of model's face

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

43

526 reads

The "Smile Sells" effect

The "Smile Sells" effect

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend. 

47

518 reads

Package Design Effect

Package Design Effect

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

45

498 reads

Simple/Complex font effect

Simple/Complex font effect

Customer can be affected by simple vs complex fonts.

  • if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font

Memory recall is significally boosted with complex font (For important information)

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537 reads

CURATED BY

imberly

CURATOR'S NOTE

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.

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