Neuromarketing: Hacking Into Consumers' Minds

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend. 

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

Customer can be affected by simple vs complex fonts.

• if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font

Memory recall is significally boosted with complex font (For important information)