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How to develop a healthy relationship with money
How to create a budget
The impact of emotions on financial decisions
Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...
Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.
It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention
It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.
Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.
Customer can be affected by simple vs complex fonts.
Memory recall is significally boosted with complex font (For important information)
Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
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