Sinek argues that purpose is what sets successful companies apart from their competitors. Purpose-driven companies are more likely to attract and retain loyal customers and employees who share their values. Sinek provides real-world examples of companies like Apple and Southwest Airlines that have successfully communicated their purpose to create a loyal following.
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Are you looking to create a more meaningful, purpose-driven business? Look no further than "Start with Why" by Simon Sinek. In this video, we delve into the power of starting with your "Why" and explore how this simple shift in thinking can revolutionize your approach to leadership and success.
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