Learn more about corporateculture with this collection
How to set achievable goals
How to create and stick to a schedule
How to break down large projects into smaller manageable tasks
It is better to be first than it is to be better.
Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others
83
792 reads
MORE IDEAS ON THIS
Its better to be first in the mind than to be first in the marketplace.
Be thought of before competitors & you be thought of first in the marketplace
86
587 reads
Marketing is not a battle of products, its a battle of perceptions.
Its about how your product is perceived in the eyes of your prospective consumer.
91
589 reads
For every attribute, there is an opposite effective attribute.
There lives duality in every step of the way.
78
286 reads
Success often leads to arrogance, & arrogance to failure.
Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.
82
243 reads
There is an irresistible pressure to extend the equity of the brand.
The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.
80
308 reads
When you admit a negative, the prospect will give you a positive.
These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.
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280 reads
If you're shooting for second place, your strategy is determined by the leader.
Those leading the market, determine the market.
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377 reads
If you can't be first in a category, set up a new category you can be first in.
This ties back in to law #1, become first in your prospect's mind
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657 reads
The most powerful concept in marketing is owning a word in the prospect's mind.
Own the word & your product or service becomes asynchronous to it.
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527 reads
Over time, a category will divide & become two or more categories.
Sub categories develop to appeal to diversity.
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354 reads
Marketing effects take place over an extended period of time.
A shift will happen gradually, you must alter the perspective of prospects.
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349 reads
In each situation, only one move will produce substantial results.
One strategy, one move, one attempt could change everything.
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271 reads
Successful programs are not built on fads, they're built on trends.
Trends are like waves, catch them at the right time & you can catapult yourself to success.
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263 reads
You have to give up something in order to get something.
Sacrifice is required to gain what you desire next. This is a general rule of thumb.
80
298 reads
In the long run, every market becomes a two-horse race.
Competition may start off hot, but as time progress, only two will stand.
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399 reads
Unless you write your competitor's plans, you can't predict the future.
Prepare for it, so you don't have to get prepared for it.
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257 reads
A situation is often the opposite of the way it appears in the press.
The news paints narratives for whatever agenda it has, use discernment.
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254 reads
Two companies cannot own the same word in the prospect's mind.
You will always think of one before the other.
80
476 reads
The strategy to use depends on which rung you occupy on the ladder.
Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.
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424 reads
Failure is to be expected & accepted.
Fail faster, learn, & keep growing.
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243 reads
CURATED FROM
These laws are necessary in order to develop & grow your brand or company
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It's better to be first than it is to be better.
It's better to be first in the mind than it is to be first in the marketplace. Marketing is the battle of perception, not the product.
Be first in the mind as people don't like to change their minds. Once the mind is made up, it seldom changes.
Your product or service has to be really great. Unless it's an untapped market, your product or service needs to be much better than your competitors.
It can't be a little bit better; it has to be a lot better. Consumers will always buy the trusted brand - unless there is ...
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