Learn more about marketingandsales with this collection
How to set achievable goals
How to create and stick to a schedule
How to break down large projects into smaller manageable tasks
It is better to be first than it is to be better.
Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others
If you can't be first in a category, set up a new category you can be first in.
This ties back in to law #1, become first in your prospect's mind
Its better to be first in the mind than to be first in the marketplace.
Be thought of before competitors & you be thought of first in the marketplace
Marketing is not a battle of products, its a battle of perceptions.
Its about how your product is perceived in the eyes of your prospective consumer.
The most powerful concept in marketing is owning a word in the prospect's mind.
Own the word & your product or service becomes asynchronous to it.
Two companies cannot own the same word in the prospect's mind.
You will always think of one before the other.
The strategy to use depends on which rung you occupy on the ladder.
Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.
In the long run, every market becomes a two-horse race.
Competition may start off hot, but as time progress, only two will stand.
If you're shooting for second place, your strategy is determined by the leader.
Those leading the market, determine the market.
Over time, a category will divide & become two or more categories.
Sub categories develop to appeal to diversity.
Marketing effects take place over an extended period of time.
A shift will happen gradually, you must alter the perspective of prospects.
There is an irresistible pressure to extend the equity of the brand.
The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.
You have to give up something in order to get something.
Sacrifice is required to gain what you desire next. This is a general rule of thumb.
For every attribute, there is an opposite effective attribute.
There lives duality in every step of the way.
When you admit a negative, the prospect will give you a positive.
These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.
In each situation, only one move will produce substantial results.
One strategy, one move, one attempt could change everything.
Unless you write your competitor's plans, you can't predict the future.
Prepare for it, so you don't have to get prepared for it.
Success often leads to arrogance, & arrogance to failure.
Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.
A situation is often the opposite of the way it appears in the press.
The news paints narratives for whatever agenda it has, use discernment.
Successful programs are not built on fads, they're built on trends.
Trends are like waves, catch them at the right time & you can catapult yourself to success.
These laws are necessary in order to develop & grow your brand or company
MORE LIKE THIS
Al Ries, Jack Trout
Al Ries, Jack Trout
Ready for the next level?
Read Like a Pro
Explore the World’s
Save ideas for later reading, for personalized stashes, or for remembering it later.
# Personal Growth
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
2 Million Stashers
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates