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It is better to be first than it is to be better.
Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others
106
999 reads
If you can't be first in a category, set up a new category you can be first in.
This ties back in to law #1, become first in your prospect's mind
108
847 reads
Its better to be first in the mind than to be first in the marketplace.
Be thought of before competitors & you be thought of first in the marketplace
107
768 reads
Marketing is not a battle of products, its a battle of perceptions.
Its about how your product is perceived in the eyes of your prospective consumer.
115
748 reads
The most powerful concept in marketing is owning a word in the prospect's mind.
Own the word & your product or service becomes asynchronous to it.
108
672 reads
Two companies cannot own the same word in the prospect's mind.
You will always think of one before the other.
100
605 reads
The strategy to use depends on which rung you occupy on the ladder.
Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.
100
553 reads
In the long run, every market becomes a two-horse race.
Competition may start off hot, but as time progress, only two will stand.
101
518 reads
If you're shooting for second place, your strategy is determined by the leader.
Those leading the market, determine the market.
102
496 reads
Over time, a category will divide & become two or more categories.
Sub categories develop to appeal to diversity.
100
464 reads
Marketing effects take place over an extended period of time.
A shift will happen gradually, you must alter the perspective of prospects.
98
458 reads
There is an irresistible pressure to extend the equity of the brand.
The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.
101
410 reads
You have to give up something in order to get something.
Sacrifice is required to gain what you desire next. This is a general rule of thumb.
104
390 reads
For every attribute, there is an opposite effective attribute.
There lives duality in every step of the way.
98
372 reads
When you admit a negative, the prospect will give you a positive.
These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.
100
371 reads
In each situation, only one move will produce substantial results.
One strategy, one move, one attempt could change everything.
101
354 reads
Unless you write your competitor's plans, you can't predict the future.
Prepare for it, so you don't have to get prepared for it.
102
339 reads
Success often leads to arrogance, & arrogance to failure.
Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.
103
318 reads
Failure is to be expected & accepted.
Fail faster, learn, & keep growing.
107
318 reads
A situation is often the opposite of the way it appears in the press.
The news paints narratives for whatever agenda it has, use discernment.
100
328 reads
Successful programs are not built on fads, they're built on trends.
Trends are like waves, catch them at the right time & you can catapult yourself to success.
104
332 reads
IDEAS CURATED BY
CURATOR'S NOTE
These laws are necessary in order to develop & grow your brand or company
“
Curious about different takes? Check out our The 22 Immutable Laws of Marketing Summary book page to explore multiple unique summaries written by Deepstash users.
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