The 22 Immutable Laws of Marketing - Deepstash

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Law Of Leadership

It is better to be first than it is to be better.

Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others


935 reads

The Law Of Category

If you can't be first in a category, set up a new category you can be first in.

This ties back in to law #1, become first in your prospect's mind


787 reads

The Law Of Mind

Its better to be first in the mind than to be first in the marketplace.

Be thought of before competitors & you be thought of first in the marketplace


708 reads

The Law Of Perception

Marketing is not a battle of products, its a battle of perceptions.

Its about how your product is perceived in the eyes of your prospective consumer.


696 reads

The Law Of Focus

The most powerful concept in marketing is owning a word in the prospect's mind.

Own the word & your product or service becomes asynchronous to it.


621 reads

The Law Of Exclusivity

Two companies cannot own the same word in the prospect's mind.

You will always think of one before the other.


559 reads

The Law Of The Ladder

The strategy to use depends on which rung you occupy on the ladder.

Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.


508 reads

The Law Of Duality

In the long run, every market becomes a two-horse race.

Competition may start off hot, but as time progress, only two will stand.


473 reads

The Law Of The Opposite

If you're shooting for second place, your strategy is determined by the leader.

Those leading the market, determine the market.


451 reads

The Law Of Division

Over time, a category will divide & become two or more categories.

Sub categories develop to appeal to diversity.


422 reads

The Law Of Pers

Marketing effects take place over an extended period of time.

A shift will happen gradually, you must alter the perspective of prospects.


415 reads

The Law Of Line Exsten

There is an irresistible pressure to extend the equity of the brand.

The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.


370 reads

The Law Of Sacrifice

You have to give up something in order to get something.

Sacrifice is required to gain what you desire next. This is a general rule of thumb.


354 reads

The Law Of Attributes

For every attribute, there is an opposite effective attribute.

There lives duality in every step of the way.


342 reads

The Law Of Candor

When you admit a negative, the prospect will give you a positive.

These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.


339 reads

The Law Of Singularity

In each situation, only one move will produce substantial results.

One strategy, one move, one attempt could change everything.


323 reads

The Law Of Predictability

Unless you write your competitor's plans, you can't predict the future.

Prepare for it, so you don't have to get prepared for it.


313 reads

The Law Of Success

Success often leads to arrogance, & arrogance to failure.

Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.


292 reads

The Law Of Failure

Failure is to be expected & accepted.

Fail faster, learn, & keep growing.


292 reads

The Law Of Hype

A situation is often the opposite of the way it appears in the press.

The news paints narratives for whatever agenda it has, use discernment.


301 reads

The Law Of Acceleration

Successful programs are not built on fads, they're built on trends.

Trends are like waves, catch them at the right time & you can catapult yourself to success.


306 reads

The Law Of Resources

Without adequate funding, an idea won't get off the ground.


316 reads



Reader, Writer, Tech Aficionado


These laws are necessary in order to develop & grow your brand or company

Curious about different takes? Check out our The 22 Immutable Laws of Marketing Summary book page to explore multiple unique summaries written by Deepstash users.

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