The information "sticks out" because it's in contrast to the "physical" locations in your mind. Our brain's work much better with visuals than they do with words and abstract thoughts alone. Connecting a memory with a location or visual makes it much easier to recall.
The final factor influencing our memory, and the one that is most important for long-term memorization, is repetition. Without revisiting or re-engaging with the material that you've read, there's a pretty low chance you'll be able to remember and apply any of that knowledge in the real world.
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There's only trained memory or untrained memory - no good or bad memory.
Memory is the brainโs way of integrating sensory-motor information into a symbolic representation that allows prediction of future occurrences. To better memorize itโs important to engage with the material in a way that complements how the brain performs this task.
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