THE DIDEROT EFFECT: INTERTWINED BEHAVIOURS
Diderot’s scarlet robe was so beautiful, that he immediately noticed how out of place it seemed when surrounded by the rest of his common possessions. The philosopher soon felt the urge to buy some new things to match the beauty of his robe.
These reactive purchases have become known as the Diderot Effect, which states that obtaining a new possession often creates a spiral of consumption which leads us to acquire more new things. As a result, we end up buying things that our previous selves never needed to feel happy or fulfilled.
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The Diderot Effect
Obtaining a new possession often creates a spiral of consumption which leads you to acquire more new things.
As a result, we end up buying things that our previous selves never needed to feel happy or fulfilled.
”The Diderot Effect states that obtaining a new possession often creates a spiral of consumption that leads to additional purchases. “
You can spot this pattern everywhere. You buy a dress and ha...
DIDEROT EFFECT
History of the Diderot Effect
The French philosopher Denis Diderot became a wealthy man at age 52 and was able to afford small indulgences.
He started with a scarlet robe and continued with other items, because they were not matching the elegance of that robe. The joy of everything he bought was short-lived. Piece ...
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