Visualise The End Goal

An effective meeting serves a useful purpose. This means that in it, you achieve a desired outcome.

For a meeting to meet this outcome, or objective, you have to be clear about what it is.

Know well in advance what the ending would be like.

The purpose and key result should be the final outcome. Make sure your focus does not deviate from the main objectives.

A risk can be defined as an effect of uncertainty on the objective. It is a different outcome from what you expected and can address, create or result in opportunities and threats.

• Risk is not an expected adverse development. If you expect the outcome, it is not a risk.
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