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Techniques for brainstorming and generating new ideas
The power of collaboration and feedback in the creative process
How to recognize and overcome limiting beliefs
Elements of the Value Proposition Canvas
The Value Proposition Canvas has two sides: the customer profile (who your customer are) and the value map (how you create value for that customer). The goal is to achieve a fit between them.
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17 reads
MORE IDEAS ON THIS
Prototyping
The practice of building quick, inexpensive, and rough study models to learn about the desirability, feasibility, and viability of alternative value propositions and business models.
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7 reads
Understand your customers beyond your solution
For example, a movie theater chain competes for customer attention not only with other movie theaters but also with a broad range of alternative options: renting a movie at home, going out to dinner, visiting a spa, or maybe even attending an online virtual art exhibit with 3D glasses.
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9 reads
10 Prototyping Principles (part 1)
- Make it visual and tangible.
- Prototype “what can’t be done.” Don’t let existing knowledge get in the way of exploration.
- Don’t fall in love with first ideas — create alternatives.
- Early in the process the right direction is unclear. It’s a liquid state. Don’t panic a...
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7 reads
Customer Pains
Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
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14 reads
10 Prototyping Principles (part 2)
- Seek feedback early and often before refining.
- Learn faster by failing early, often, and cheaply.
- Use creativity techniques. Dare to break out of how things are usually done in your company or industr...
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9 reads
Don't have the Customer Profile yet?
You may begin exploring ideas by sketching out a profile based on what you believe your potential customers look like. This is an excellent starting point to prepare customer interviews and tests regarding your assumptions about customer jobs, pains, and gains.
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12 reads
Customer Jobs
A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy.
- Functional jobs: completing a specific task or solving a specific problem.
- Social jobs: l...
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15 reads
Customer Gains
Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Gains include functional utility, social gains, positive emotions, and cost savings.
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13 reads
Fit
Fit happens in three stages:
- The first occurs when you identify relevant customer jobs, pains, and gains you believe you can address with your value proposition. That's the problem-solution fit.
- The second occurs when customers positively react to your value pr...
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10 reads
Prototype skeleton
Our [product/service] help(s) [customer segment] who want to [jobs to be done] by [your value proposition].
Example:
Our book helps business professionals who want to improve or build a business by
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8 reads
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A Value Proposition
- While listing our skills is important, it is also imperative that we are able to identify and articulate our skills.
- Certain transferable skills like an eye for detail or being able to communicate well are easily transferable across industries, but a specific skill like being well...
The Duties of a Customer Success Manager
Customer Success Managers are responsible for developing a positive and trusting relationship with the client. This is a unique role that is a hybrid of customer service and sales.
When keeping up with your customer's value, it is important to communicate with them in a wa...
Verifying The Business Model
This pre-launch phase of the customer discovery process involves answering three critical questions:
- Have you found a product-market fit? You have to be sure your product is a good fit for the market. Is this something a lot of people need? How well does it solve...
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