Nail the first 30s of the onboarding process
In the first 30s of using a new product you are lazy, vain and selfish. You want to feel successful very quickly. You don't want to watch tutorials, read anything, or endure any learning curve whatsover.
If you manage to get people through the first 30s, then you get the opportunity to build a lasting relationship with them and show them your mission and the full potential of your app.
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Scott shared some insights on building B2C apps
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