Nail the first 30s of the onboarding process - Deepstash
Ultimate Guide to Reducing Churn

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Ultimate Guide to Reducing Churn

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Nail the first 30s of the onboarding process

Nail the first 30s of the onboarding process

In the first 30s of using a new product you are lazy, vain and selfish. You want to feel successful very quickly. You don't want to watch tutorials, read anything, or endure any learning curve whatsover.

If you manage to get people through the first 30s, then you get the opportunity to build a lasting relationship with them and show them your mission and the full potential of your app.


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Adapt the onboarding process for new types of users

Adapt the onboarding process for new types of users

As your product evolves and gains more traction, you should adapt your onboarding process because you'll attract new kinds of customers. For example:

  • Early users are more willing and forgiving
  • Whereas later stage users are more...


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Everyone's time is already allocated. They don't have time for your app.



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Understand the context in which people use your app

Understand the context in which people use your app

You need to understand how your app fits into the daily life of your customer — how they are using it amidst everything else that's happening in their lives e.g. watching Netflix; taking care of their kids; commuting; during breaks from work; etc.


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Preserve the time to explore lots of possibilities

Preserve the time to explore lots of possibilities

Great product leaders preserve the time to explore lots of possibilities. They pick a couple of them, get feedback on them, refine them further, and then present them to the team ("These are 2-3 things I think we should do").

This process is a function of time: Assuming you have th...


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Building the future @Deepstash Check my alt account @ocpodariu for tech ideas

Scott shared some insights on building B2C apps

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