Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance) - Deepstash
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

Curated from: Lenny's Podcast: Product | Growth | Career

Ideas, facts & insights covering these topics:

5 ideas

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Nail the first 30s of the onboarding process

Nail the first 30s of the onboarding process

In the first 30s of using a new product you are lazy, vain and selfish. You want to feel successful very quickly. You don't want to watch tutorials, read anything, or endure any learning curve whatsover.

If you manage to get people through the first 30s, then you get the opportunity to build a lasting relationship with them and show them your mission and the full potential of your app.

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108 reads

Adapt the onboarding process for new types of users

Adapt the onboarding process for new types of users

As your product evolves and gains more traction, you should adapt your onboarding process because you'll attract new kinds of customers. For example:

  • Early users are more willing and forgiving
  • Whereas later stage users are more skeptical, less forgiving, and less willing to deal with your friction

Photoshop used to cost hundreds of $, but now it's accessible to anyone with creative desires for as little as $10/month. These new users lack the skills or the tolerance to develop them, so Photoshop had to redesign the onboarding experience to acommodate them.

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81 reads

Understand the context in which people use your app

Understand the context in which people use your app

You need to understand how your app fits into the daily life of your customer — how they are using it amidst everything else that's happening in their lives e.g. watching Netflix; taking care of their kids; commuting; during breaks from work; etc.

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74 reads

MARC ANDREESSEN

Everyone's time is already allocated. They don't have time for your app.

MARC ANDREESSEN

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80 reads

Preserve the time to explore lots of possibilities

Preserve the time to explore lots of possibilities

Great product leaders preserve the time to explore lots of possibilities. They pick a couple of them, get feedback on them, refine them further, and then present them to the team ("These are 2-3 things I think we should do").

This process is a function of time: Assuming you have the skills, how much time do you have to explore new possibilities for your product?

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77 reads

IDEAS CURATED BY

ocp

Building the future @Deepstash Check my alt account @ocpodariu for tech ideas

CURATOR'S NOTE

Scott shared some insights on building B2C apps

Ovidiu Podariu's ideas are part of this journey:

Ultimate Guide to Reducing Churn

Learn more about startup with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

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