Fortunately, there's another strategy that can help you tip the scales in the right direction. Scientists have shown that people who have developed a self-image around virtuous activities are more likely to identify and resolve self-control conflicts. For these people, indulging incurs a cost to their self-image - it contradicts the beliefs they have about themselves. On the other hand, avoiding the temptation and choosing the option with delayed rewards protects their self-image.,
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... to prevent self-control failures. Research has shown that people who have developed a self-image around virtuous activities are more likely to identify and resolve self-control conflicts.
For these people, indulging incurs a cost to their self-image β it contradicts th...
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