Who : Who is my audience?... - Deepstash

  • Who : Who is my audience?
  • What : What do they need to know?
  • When : When does this apply, when did this happen, or when do they need to know it by?
  • Where : Where is this happening?
  • Why : Why do they need this information?
  • How :How should they use this information?

You also need to ask yourself, "Do I really need to send this email?"

Professionals in every sector are inundated with emails every day, many of which are unnecessary. Save yourself and your reader time by making sure that each email you send is truly necessary and relevant.

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Bottom Line Up Front (BLUF)

Military professionals begin their emails with a brief, staccato statement that states the purpose of the email and the action required, this is called their "BLUF" or Bottom Line Up Front.

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The Five Ws

The Five Ws

  • In an email which has an event or plan, we need to give sufficient and concise information.
  • Answer the five Ws: Who, What, When, Where, and Why, as applicable.
  • This reduces the clutter of back and forth emails, and you respect the time of the recipient.

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