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Good writing is especially important because of our increased use of social media . We've all seen professionals on Twitter, LinkedIn, or Facebook misspell words or use a word incorrectly. Not only is this embarrassing when it happens to you, but it can also affect your reputation and credibility in the future.
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You also need to ask yourself, "Do I really need to send this email?"
Professionals in every sector are inundated with emails every day, many of which are unnecessary. Save yourself and your reader time by making sure that each email you send is truly necessary and relevant.
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If you find that you can't write an email that's less than half a page long, then email isn't the best way to communicate this information. Instead, call the person and talk to them directly.
In writing, your goal is to be clear and direct. If your reader has to use Google to decipher what you're trying to say, they're going to feel alienated and annoyed.
Mark Twain once said, "Don't use a five-dollar word when a fifty-cent word will do." Avoid the temptation to use flowery, pretentious words to sound smarter. Stick with the fifty-cent words.
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