In writing, your goal is to be clear and direct. If your reader has to use Google to decipher what you're trying to say, they're going to feel alienated and annoyed.
Mark Twain once said, "Don't use a five-dollar word when a fifty-cent word will do." Avoid the temptation to use flowery, pretentious words to sound smarter. Stick with the fifty-cent words.
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Avoid pretentious words
If your reader has to use Google or a dictionary to decipher what you’re trying to say, they’re going to feel annoyed.
Avoid jargon - it makes you sound pretentious, and it can further alienate your reader. Instead, write the way you talk. Keep it natural and direct.
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