Use TikTok and YouTube for Awareness
But convert the users on Meta and Twitter.
Meta and Twitter have large amounts of data they have already accumulated from their users. On the other hand, TikTok hasn't managed to accumulate similar amounts of data yet.
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TikTok has impacted user behaviour in many ways, some of which we are aware of (increased video consumption, for instance) and some of which we may not be aware of. In the ideas, I demonstrate how TikTok's effect on other social media platforms presents opportunities for the advertiser.
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