We must appropriately name our offer to attract the right avatar to our business. True to the moniker, people do judge a book by its cover. 

Here’s an example. Say you see a “Free Six-Week Stress Release Challenge” and a “Float Tank Center Session.” While they may be the same thing, just na...

Some people perform better during the day, while others do great during the night. To find your most productive hours "the peak hours", you should actively measure your productivity during various hours of the day.

Pay attention to your energy, thought patterns, distractions, motiva...

Focusing all your attention on how you can’t get to sleep will only make sleep more difficult. Instead, distract yourself with engaging imagery, involving as many as your senses as possible.

For example, close your eyes and picture a nice beach—can you hear the crashing of waves? Feel the s...