Give people a way to make themselves look good while promoting their products and ideas along the way.
There are three ways to do that:
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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.
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Similar ideas to 1. Social Currency
Social life can be full of uncertainty. Friends don't always smile back at you. Strangers sometimes look upset. The question is how you interpret these situations. Do you take everything personally or do you think there are reasons they behave that way that has nothing to do with you?
There are two ways in which leaders develop their personal styles:
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